Catalog Number : agn1563
Title : Harnessing Social Media in Health Care
Speaker : Ben Garrett

Webplay Recording Date : 1-15-2009
Webplay Price : $ 195 for two weeks viewing

Webinar Overview:

MySpace, YouTube, Facebook, podcasts, Second Life and the “blogosphere,” among others, have revolutionized how people and organizations communicate with each other – and they are slowly but surely supplanting traditional media as “go to” sources for news and information. Using specific examples and/or case studies, the presenters will address how hospital marketing and communications professionals can harness these new media tools to reach their audiences, shape public opinion and boost market share in times of calm and crisis.

Please click on this text and an article the speaker, Ben Garrett, recently wrote for Connections Magazine discussing the webinar topic.

Target Audience: 

• Hospital Public Relations
• Marketing
• IT staff
• Human Resources
• Senior Administration

Webinar Objectives:

• Understand the basics of social media as it applies to hospitals and health care communications
• Be exposed to a demonstration of cutting-edge digital media communications and hear case studies about actual practical implementation
• Gain an understanding of the investment of staff time and technology involved to help participants determine whether these are strategies they want to pursue

Contact Hours: 

This course has been approved for 1.8 Iowa Nursing Contact Hours. There is usually a reciprocal agreement between state associations to allow these to count for each state. If you have any questions, please ask your state association.